Hi, I’m Kalle (like daily)
🖐 I’m a writer and strategic creative leader with almost two decades in the industry. I help big brands get better at being themselves in everything they say.
Using copy and storytelling, I aim to make people feel seen and inspired when they interact with the brands in their orbit. I specialize in product and brand campaigns, brand positioning work, and digital experiences.
I spent nearly a decade at Nike writing for the brand and product, and directing narrative strategy. It’s where I learned that great work only happens when you understand what your audience feels—and you’re able to rally internal teams around a single sharp idea.
Since 2018 I’ve been consulting with brands like Arc’teryx, Instagram, Gatorade, Nike, Apple Music and Harley Davidson, and agencies like Instrument, Work & Co, Nemo Design, and Conscious Minds.
As a leader I frame projects in context of the consumer and the market opportunity, helping my teams find the right angle to come at the problem. I lead through conversation, empathy, and a focus on the emotional experience of the end user. In more recent years I’ve spent more and more time mentoring other creatives, which I love easily as much as the work.
I live in Portland, Oregon where I like to run and bike in the mountains, take road trips around the west, and be as active as possible to justify my love of local ice cream joints. Thanks for stopping by!