Strategy, writing, and creative direction.
Strategy, writing, and creative direction.
Giving brands a voice they can take with them.
I examine the brand's DNA—who they really are—by talking to its leaders, its employees, and its consumers if I can. Then I develop a set of brand principles and language guidelines rich enough to steer the brand’s voice across all channels for years to come. I’ve done this work for Cannondale, Nike, Bell Helmets, Sugoi, Revant Optics, and others.