Strategy, writing, and creative direction.
Strategy, writing, and creative direction.
At the core of all my work is a question, what's the story? Below are two examples out of hundreds where I successfully used written storytelling to define a brand's identity and create a distinct relationship with the audience.
Written for the intersection of off-road misfits and the broad appeal of trail running, this manifesto for Nike Trail highlights the best parts of running off the streets by playfully deriding the chaotic fun of it all, in a way only Nike could own. I wrote this for print and voiceover.
A special-edition release came with this insert card in every box which I wrote to reflect the true impact on sport and culture made by Nike's most iconic Air sneaker.