Kalle Crafton // Creative
Strategy, writing, and creative direction.
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Creative Ladder

A quiz tool for Ryan Reynold’s non-profit

Creative Ladder, founded by the actor-preneur, is a non-profit dedicated to helping young people from all backgrounds imagine creative careers in their future. At Work&Co I took the lead shaping the content and flow of this tool to bring a playful yet richly informative piece of guidance to their organization.

Above is the marketing reel used for social and featured on AdAge. Created by Work&Co (script by me)

Below are screens from the quiz tool. Scroll down for a link to the quiz itself.

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Want to try it?

Want to try it?

You can take the real quiz here