Strategy, writing, and creative direction.
Strategy, writing, and creative direction.
A multi-million-user app redesign.
Four years after it first launched, Nike's popular workout app, Nike+ Training Club (NTC) was ready for a full refresh. In this complete redesign, I led the messaging strategy, tone of voice, and language throughout the app, from on-boarding and user journey, to workout names, guidance cues, and plan descriptions.